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Alan Rinzler, On Publishing Past, Present and Future

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When you are reading the Acknowledgments page of a newly purchased book, and you come across effusive thanks from the writer to his/her editor, you can reasonably ask, “Just what does an editor do?” Is such a person merely a handy helpmate who corrects grammatical errors? Is the editor the person who keeps the writer’s creative rampages in check, so that eventually an actual book with a beginning, a middle and an end will arrive at the book store (or, in these times, on your iPad)? Is the editor a soul mate to the writer, without whom the poor sot may never finish the sanity-threatening project on which he/she has embarked?

All of these will do, and many others. If you are a writer yourself, you know the intellectual and emotional intimacy that can result between you and your editor. It can be a sanguine conversation or a grittily difficult one, and every shade of talk in between. A very good primer on what the relationship can be like is A. Scott Berg’s Max Perkins: Editor of Genius. Among others, Perkins was the editor for much of the work of Ernest Hemingway, F. Scott Fitzgerald, and Thomas Wolfe.

Alan Rinzler

Alan Rinzler

There are few editors today who can claim to have edited such a list of major writers (either in terms of the quality or of the sales of their books). But one who can is Alan Rinzler. Having edited several of the books by Hunter S. Thompson, Clive Cussler, Toni Morrison, Tom Robbins and many, many others (including – full disclosure – two of mine) Rinzler occupies an almost unique place in contemporary publishing.

And he has much to say about the current state of that publishing.

For one, things look very good indeed, for a very real reason. “I don’t think people will ever stop writing or reading,” Rinzler says. “Human beings are hardwired to tell stories, compelled to write them…and to read stories for pleasure, information, inspiration – all the vital knowledge that we need to survive.” Every editor knows that the essential quality needed for a successful book is that it be written well. It’s the writer’s most important task, and has always been. What is new in successful books these days is the way they get published and sold, and Rinzler is very upbeat about current and future prospects in that realm, too.

“I was lucky to start out in publishing in the early 1960s when youth culture was a very important factor in book acquisition, production and marketing. Since I was young myself, I was able to make a connection with what was happening and that actually sold books.”

Rinzler’s rise was meteoric, starting with the mentorship from the legendary Robert Gottlieb at Simon and Schuster.

“After S&S, I went to Macmillan, and then Holt, which was owned by CBS at the time. So right away I had the kinds of resources that allowed me to sign up and develop books for the so-called youth market. A book about Bob Dylan and Joan Baez in their folk-music phase. A book on civil rights called The Movement, because I had been a member of the Student Non-Violent Coordinating Committee. And most importantly the first book written by a street kid growing up in Harlem, Manchild in the Promised Land ,which turned out to be a big NY Times best-seller.”

This youthful rise also included Rinzler’s editing and publishing Custer Died for Your Sins by Lakota Sioux Native American Vine Deloria Jr, and Bury My Heart at Wounded Knee: An Indian History of The American West by Dee Brown. Published in 1970, it remains the best-selling book that Rinzler has ever worked on, and has been translated into more than 20 languages. It is still in print.

“Meanwhile, I had always loved rock ‘n roll as well. I had done a book on Woodstock by the rock ‘n roll photographer Baron Wolman, who told his friend Jann Wenner about me. Jann was in the process of founding a little newsprint four-fold publication in San Francisco named Rolling Stone, and we met.”

Agreeing to come on board, Rinzler moved his family from New York City to the west coast, and Rolling Stone became world famous. “Jann and I both wanted to start a book division, which we did, and I was in charge.” The publishing arm was called Straight Arrow Books. “Ultimately we published about 50 titles, most of which are still in print.” Among the most iconic titles published by Straight Arrow are Hunter S. Thompson’s legendary Fear and Loathing in Las Vegas and Fear and Loathing on the Campaign Trail, as well as Kerouac, the first biography of Jack Kerouac by Ann Charters.

When Wenner decided to move Rolling Stone’s operations to New York City, Rinzler demurred, having decided that the San Francisco Bay Area was where he and his young family wanted to stay. He went to work for Barney Rosset at Grove Press and Evergreen Review. “Rosset was another great American publisher,” Rinzler says, “who paved the way for a lot of things that were actually, in those days, against the law to publish, like Lady Chatterly’s Lover and Tropic of Cancer.”

Rinzler has continued on from there, to edit books for innumerable writers. He was for some years the west coast editor for Bantam Books, for whom he edited work by Tom Robbins, Jerzy Kosinski and Shirley MacLaine, among others, and until recently, Rinzler was an executive editor for Jossey Bass, the west coast imprint of John Wiley & Sons in San Francisco.

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Much has changed in the way that writing gets published…and read. Two things, however, remain unchanged: the creative talent of the writer and the intellectual curiosity of the reader.

“The book business,” Alan Rinzler says, “ has always only been marginally profitable.

“Even in the halcyon days of publishing, when I was fresh out of college, when Richard Simon was in one office and Max Schuster in another…when Alfred Knopf was down the street and Bennett Cerf was running Random House, most of the books being published by those titanic icons lost money.”

A business model, if there was one, was based on “the publisher’s passion,” Rinzler says.

“In those days, an editor would acquire a book because he loved it. He believed in it. But only a few books made enough to compensate for all those that failed. It was the old 20/80 rule.”

Book publishing has forever been an industry with very slim margins. “A profit of 5 to 6 percent meant that you were doing well,” Rinzler points out. This was largely due to the up-front expenses that traditional book publishing incurred: typesetting, and then printing and binding a book in long press runs; warehousing the books and having to distribute them to innumerable book stores around the country; marketing and publicity. All these caused out-of-pocket expenses that were incurred before a single book was ever sold. And then, as the unruly frosting on the cake, unsold books could be returned by the stores to the publishers for refunds…further expenses.

“Of course, this in no way affected the impact of the publishing industry on the general scene,” Rinzler says. “It had a very high visibility because it influenced ideas and social change. It reflected what was happening in politics, the arts and the culture.”

When the first shopping mall store chains (B. Dalton, Walden Books, et.al.) came along, there was much worry on the part of the traditional publishers about what this could mean to their sales and profits. “Those stores were originally considered low-brow warehouses,” Rinzler says. “Paperback reprints for a dollar each. A lot of people in the business predicted the end of traditional publishing and independent bookstores.” In fact, however, sales increased and profits soared for the top best-sellers because of far greater volume over so many new outlets.

And now, electronic digital publishing and distribution, and self-publishing are changing the scene in ways that are even more dramatic. “Gradually, although kicking and screaming,” Rinzler notes, “traditional book publishers and sellers are being dragged into the 21st century.”

“And one of the biggest factors in this has been the rise of Amazon. Their brilliant new idea was to sell books on line and through the mail directly to buyers, in ways that traditional publishers had never before done. Also the idea of discounting certain titles, or offering chapters of a book for free, the result often being that readers buy the books in much greater volume…because they know what they’re getting.”

There’s an authentic revolution in book publishing that has greatly impacted the author’s potential to receive a greater share of the profits. In traditional publishing, the author’s royalty has always been 10-12-15% for a hard-cover; 7-1/2 to 10% percent for trade paperback; even lower for certain kinds of mass publishing. Now, with the advent of the Kindle, the iPad, and many quite legitimate digital and print-on-demand self-publishing programs, an author can receive as much as 70% of the retail price as royalties.

The growth of electronic publishing has brightened the future for individual writers in ways that provide new incentive for true writing talent, and new enthusiasm among readers of good books. With electronic publishing, more books that are well written are finding the light of day, and delivered much more quickly into the hands of avid readers. Traditional publishing is, to be sure, still doing fine. The printed book will not soon disappear, if ever, but the market share of ebook to print has grown from 5% to 30% over the past few years and is projected to surpass 50% of all book sales within two or three more.

“Yes, I think this is the best time ever for an author,” Rinzler says.

“The balance of power has shifted from the gatekeepers to the artists. Now the author is in a position to take control of the means of production, which has almost never been the case in the history of publishing. They can control the content, the design, the appearance, the production itself…and also, by the way, receive a much larger share of the profits from all that.”

Rinzler breaks into a grin.

“I understand that an author may want to do things in the traditional way, having the imprimatur of that important publisher’s brand name on the spine of his or her book. But to me, that’s like having a spot on the roster of the 1947 Yankees. Now I always ask my writers, ‘How much time have you got? How much patience? How much tolerance for frustration? Rejection? Or for just plain being ignored?’”

Rinzler’s questions reveal the reality, for most writers, of dealing with traditional publishing. And that’s why, he continues, self-publishing has now become such a viable alternative. What once was the worst thing for a serious writer to do, now offers very great potential value to that writer. No longer is self-publishing an embarrassing admission of defeat by authors whose work does not attract a traditional publisher. Now writers can hire their own developmental editors and jacket designers and skip over the big wait.

“If you’ve gone for a year or two with no positive response from traditional publishers, self-publishing begins to look pretty good,” Rinzler says. “And of course, there’s the precedent of self-published books becoming best sellers. Miracles do happen!”

Alev Lytle Croutier’s Harem: The World Behind the Veil…25th anniversary edition

Had I not read Alev Lytle Croutier’s Harem: The World Behind the Veil when it was first published 25 years ago, I would have continued thinking that a harem in Turkey was basically a gathering of women sequestered–imprisoned–for the deviant sexual pleasure of the pasha, sultan or whomever else was in charge. Like that of most other people in the west, my understanding of the harem was a salacious one, and very inaccurate.

Croutier’s book was therefore a revelation, and in its re-publication in a new edition this year, it remains one.

Alev Lytle Croutier

Alev Lytle Croutier

I learned once more in the preface that Croutier’s paternal grandmother and that woman’s sisters had actually been members of a harem: “Which really means a separate part of a house where women lived in isolation, having no contact with men other than their blood relatives. The term does not necessarily imply the practice of polygamy.” Those sentences begin Croutier’s sophisticated and fascinating education of the reader about what a harem actually was for her grandmother as well as for countless other women, at various levels of Turkish society, over the previous centuries.

We learn about the Grand Harem of the sultan, and what activities the women could engage in…the poetry of the harem, the shadow puppets plays they mounted, the secrets of flowers and birds, the riddles they shared, the stories they told, their outings, games, and many other activities.

“Women of the harem were renowned for their luminous complexions and satin skin,” Croutier writes, and therewith begins a tour of the grand harem baths.

“To wash and purify oneself was a religious obligation. This may perhaps explain the existence of so many baths in the Seraglio. The sultan, the Valide, and the wives all had private baths, while the other women of the harem shared a large bathhouse, which sometimes welcomed the sultan as well–the stuff of Orientalist fantasy…For harem women, deprived of so many freedoms, the hamam (i.e. Turkish bath) became an all-consuming passion and a most luxurious pastime.”

We learn every detail about the baths: the water used, the henna floral designs for special occasions, perspiration preventatives, the powders, the brushes, the spices, the depilatory called ada, which was a paste made of sugar and lemon (for which Croutier provides the recipe and the method for using the concoction)…everything.

We also learn who the sultanas were, the princesses and the relationships between them all, the organization of the harem, the social relationships between the various levels of harem hierarchy, pregnancy and accouchement within the harem, and the handling of childbirth.

The Grand Harem in the Topkapi Palace was one thing, in which many, many women lived in luxurious surroundings. These were the kinds of harems so much written about by western commentators, whose descriptions Croutier uses very often and quite colorfully. But one of the most interesting chapters in the book for me (because it was the least expected) is titled “Ordinary Harems”. A Turkish Muslim man of modest means could still marry four women legally, and they were his harem. The situation for these women was far more workaday and closely familial than for those in the royal seraglio, and Croutier’s description of the customs involved are very special…and even personal.

“Romance or not, families decided who married whom. My grandmother was promised to her father’s best friend when she was merely a child. When they eventually got married, she was fourteen and my grandfather was forty.

In this chapter, we see how a proper husband should treat his wives (for example, “Good husbands were diplomatic. They abided by the Qur’an and gave the impression of treating all their women equally…The husband alternated nights in the bedrooms, spending Friday nights exclusively with their first wives.”). She describes what the relationships among the wives could be like, what was required for household upkeep, the treatment of odalisques (i.e. house servants), and even the various preparations of the bodies of deceased wives for burial.

This chapter on ordinary harems was unusual for me because I had not realized that a harem was a reality in almost every level of the society that Croutier describes, and not intended solely for the sultan and others of the upper-class. The chapter is a view of everyday life in this society that may have gone unnoticed by western readers had it not been for Croutier’s study of it.

John Singer Sargent: Fumée d'Ambre Gris, 1880, oil on canvas. Sterling and Francine Clark Art Institute, Williamstown, Massachusetts. Used with permission.

John Singer Sargent: Fumée d’Ambre Gris, 1880, oil on canvas. Sterling and Francine Clark Art Institute, Williamstown, Massachusetts. Used with permission.

Harem is quite lavishly illustrated with photos of various harem women (including some from Croutier’s own family in Turkey). Many of the illustrations come from Turkish artists of the historical period being covered, and there is as well a number of breath-taking paintings done by such Europeans as Eugéne Delacrox, Leon Bakst, Jean-Auguste-Dominique Ingres and others, all influenced by the popular European Orientalist movements of the period. I first saw one of my very favorite paintings in this book: John Singer Sargent’s Fumée d’Ambre Gris, in which an extraordinary woman, in contemplation of the essential perfume of amber coming up to her from a harem censer, is lost in lush, joyful contemplation. The setting–an alcove in some corner of a harem chamber–is severe, of bone-like white, while the carpets, the glorious censer, the woman’s clothing and jewelry and, especially, her hands and face, exude the sensitivity of private, sensuous dreaming.

In the 25 years since the first publication of Harem, the situation for women in Muslim societies has changed profoundly. Croutier has studied this, and writes in this new edition:

“The Internet has created a dynamic exchange in which a Moslem woman can be a traditionalist or an iconoclast, a housewife or an entrepreneur. The neutral ground of cyberspace allows women to learn about their rights within the religion, without the usual cultural or traditional barriers.”

This is all to the good, of course, and turning back is not an option. But Croutier herself misses one aspect of the old way.

“It never ceases to amaze me that all my research for this book was done without the Internet. Those old fashioned forms of research–long hours in the library, the manuscripts, the dust and bookish enjoyment of the search for knowledge–certainly had more of a romantic edge for me.”

The idea of a harem has always been of interest to the west, although the truth of the harem is often sacrificed to over-wrought sensualist fantasy. The reality of the harem, as presented in this fine book, brings the idea to lovely–and accurate–fruition.

Terence Clarke is the director of publishing of Astor & Lenox. His new novel The Notorious Dream of Jesús Lázaro will be published in early 2015. This piece appeared originally in Huffington Post.

Gabo Returns!

Gabriel García Márquez

Gabriel García Márquez


Under the headline “Gabo Returns to Colombia”, the Colombian magazine Revista Arcadia published the following today:

Penguin Random House, owner of the world rights to the works of Gabriel García Márquez, will publish the complete works of the Nobel Prize winner in Colombia on December 12, 2014.

The absurd situation regarding García Márquez’s novels in Colombia seems to be coming to an end. After a number of years during which only paperback editions could be obtained in commercial bookstores here, due to the very low sales commission rates offered to independent book stores by Editorial Norma—the previous owner of the rights—luxury hard-cover editions will finally now be available everywhere in the country.

In recent years, the circumstances have taken on laughable dimensions. When García Márquez passed away, the majority of his books were re-issued in Argentina and Mexico, but not in Colombia.

Given that, some booksellers had to resort to selling English-language editions or to purchasing the books from Amazon for re-sale. Now, thanks to the publisher Penguin Random House, the complete works of the Nobel Prize winner will be re-issued in Colombia.

To celebrate, here following is my translation of a little story by Gabo that was published originally in 1978…
__________

Light’s like Water
Gabriel García Márquez

At Christmas, the boys once again asked for a rowboat.

“All right,” their daddy said. “We’ll buy it when we get back to Cartagena.”

Totó, who was nine, and Joel, seven, were far more decided about this than their parents could even believe.

“No,” they chorused. “We want it now and here.”

“To start with,” the mother said, “there aren’t any navigable waters here other than what comes out of the shower.”

She was just as right about this as her husband was. In their house in Cartagena de Indias, there was a patio with a pier on the bay, and a boat shelter for two large yachts. By comparison, here in Madrid they all lived jammed together on the fifth floor of 47 Paseo de la Castellana. But in the end, nether daddy nor mommy could say no because they had promised the boys a rowboat, along with a sextant and a compass, if they were to win the third grade prize, and they had won it.

So it was that the daddy bought the boat without saying a word to his wife, who was the more reluctant of the two to pay off any sort of gambling debt. It was a cute aluminum boat with a line of golden rope along the waterline.

“The boat’s in the garage,” the daddy revealed at lunch. “The problem is, there’s no way to bring it up either in the elevator or on the stairs, and there’s no more available space anywhere.”

That Saturday afternoon, however, the boys invited their classmates over, to bring the boat up by the stairs, and they succeeded in getting it into the utility room.

“Congratulations,” the daddy said to them. “And now what?”

“Nothing now,” the boys said. “The only thing we wanted was to get the boat into the room, and now it’s there.”

The next Wednesday night, as on all Wednesday nights, the parents went to the movies. The boys, now owners and masters of the house, closed the doors and windows, and broke the lit-up light bulb of a living room lamp. A spray of golden light, fresh as water, began to come out of the broken bulb, and they let it run up, until the level of it reached that of four open handprints. Then they cut off the current, brought out the boat, and navigated at their pleasure through the islands of the house.

This fabulous adventure was the result of a bit of flippancy on my part when I participated in a seminar on the poetry of domestic utensils.

Totó asked me how it was that light came on simply from the pressing of a switch, and I didn’t have the nerve to think about it even more than just once.

“Light’s like water,” I responded to him. “You open the tap, and out it comes.”

Thus did they continue navigating every Wednesday in the evening, learning how to handle the sextant and the compass, until their parents would come back from the movies to find them sleeping like angels on terra firma.

Months later, eager to go even further, they asked for fishing equipment. Everything: masks, flippers, oxygen tanks and compressed-air spear guns.

“It’s bad enough that you’ve got a rowboat in the utility room that doesn’t do anything,” the father said. “But it’s worse that you also want diving equipment.”

“And if we win the first semester Golden Gardenia?” Joel said.

“No,” said the mother, frightened. “No more!”

The father reproached her for her intransigence.

“Look, these kids don’t get a penny even for doing their homework,” she said, “but with some little caprice like this, they’re able to take over for the teacher himself.”

The parents didn’t say either yes or no finally. But Totó and Joel, who the previous two years had come in last, won the two Golden Gardenias in July, and the public recognition of the school rector. That same afternoon, without having had to ask again, they found in their bedroom the diving gear in its original packaging. So that, the following Wednesday, while the parents saw Last Tango in Paris, the boys filled the apartment up to two fathoms deep, dived like peaceful sharks under the furniture and beds, and rescued from the very bottom of the light those things that for years had been lost in darkness.

At the final awards ceremony, the brothers were acclaimed as an example to the school, and were given diplomas of excellence. This time, they didn’t have to ask for anything, because their parents asked them what they wanted. The boys were very reasonable, asking only for a party at home to honor their schoolmates.

The father, left alone with their mother, was radiant.

“It’s proof of their maturity,” he said.

“God is listening,” said the mother.

The following Wednesday, while their parents went to see The Battle of Algiers, the people passing up la Castellana saw a cascade of light from an old building hidden among the trees. It came down from the balconies, spilling in gushes down the front of the building, and made a channel up the great avenue in a golden torrent that lit up the city all the way to the Guadarrama.

Called out urgently, firemen forced open the door on the fifth floor, and found the house covered in light up to the ceiling. The sofa and armchairs, covered in leopard skin, floated around the room at different levels, between bottles from the bar and the baby grand piano and its manila-colored cover, which flapped around half-submerged like a golden manta ray. The domestic utensils, in the fullness of their poetry, flew with their own wings across the heaven of the kitchen. The military band instruments, to the music from which the boys danced, floated in a circle around the drain among the fishes liberated from mommy’s fishbowl, which were the only ones that floated alive and happy in the vast illuminated swamp. In the bathroom, everyone’s toothbrush floated about, with daddy’s condoms, mommy’s jars of cream and her extra set of dentures, the television from the principal bedroom floating on its side, still turned on to the last scene of a late-night film prohibited to kids.

At the end of the corridor, floating and perplexed, Totó was seated in the rowboat’s stern, hanging on to the oars with a set face, looking for the port lighthouse from which he could refill the air tanks, and Joel floated in the prow still searching the height of the polar star with the sextant, and their 37 classmates floated through the entire house as though forever in the very moment of going pee-pee in the pot of geraniums, of singing the school hymn changed with lyrics mocking the rector, and secretly drinking glassfuls of brandy from daddy’s bottle. They had turned on so many lights at the same time that the house had spilled over with it, and the entire first-year room of the San Julián el Hospitalario School had been drowned on the fifth floor of number 47 Paseo de la Castellana. In Madrid, Spain, a remote city of burning summers and icy winds, without a sea or a river, whose terra firma aborigines had never mastered the science of navigating the light.

A Year in Champagne

Champagne is magically joyful. Yet few understand the struggle involved in creating it.

Documentary filmmaker David Kennard is making a trilogy of films about three distinctive wines (burgundy, champagne and port), and Samuel Goldwyn Films recently bought the North American rights to the second of these, A Year in Champagne. It is scheduled for a spring 2015 release.

Like his earlier and much noted A Year in Burgundy, the champagne film is a vibrant, openhearted look at some of the people who make this very special wine. It takes us on a tour of the Champagne landscape and introduces us to the extremely complex undertaking of producing the most famous libation ever.

Used courtesy of InCA Productions

Used courtesy of InCA Productions


Champagne is north and east of Paris, the most northerly wine-growing region in France. Unlike in Burgundy, where the weather in wine season is generally sunny and warm, in Champagne it is almost always more inclement than not, year round. So a good portion of this film seems to have been made under an umbrella. It features a lot of mud, cold and foul-weather gear. That the wine so noted for sprightly bubbles and light-hearted festivity comes from this often difficult setting is the first of many surprises in the film.

Used courtesy of InCA Productions

Used courtesy of InCA Productions


Champagne, of course, is also the site of some of the most terrifying events in the history of war. There were two battles fought along the Marne River during World War I. The first, in September 1914, resulted in half a million casualties. The second, four years later, resulted in 300,000 more. It was butchery on an astounding scale. But such war has been fought in this part of France for millennia, between Gauls, Ostrogoths, Romans and many others. As one of the champenois interviewed for this film says, “History haunts the champagne region.”

In an interview, Kennard himself recounted how he has often heard such utterances as “We are a people scarred by war” and “We have been involved time and time again.”

Given these two deleterious elements, it is almost an astonishment that the wine called champagne exists at all. But when they talk about the wine they make, the vintners in the film constantly use language filled with expressions of joy. One advises us, “The important thing is to make sure that your glass is never empty.” Another suggests, “Drinking champagne is all about pleasure.” A third even offers the thought that “Champagne makes women more lovely and men more witty.”

Used courtesy of InCA Productions

Used courtesy of InCA Productions


A Year in Champagne gives the viewer an inside look at how this place besieged by conflict and cold rain produces the wine that is synonymous with celebration. From the buds on the vines in spring, through the summer growing season and the harvest itself, we learn from the vintners about the almost numbing complexity of the process. In a long and quite amusing sequence, the film spells out the forest of rules that each champagne vintner must follow every year in the preparation of the fields and vines. There seem to be hundreds of specific ways in which the vines must be secured, treated and harvested, and in which the wine — to be called champagne — must be made.

Despite all this — or perhaps because of it — the final product is the most famous wine in the world. One of the great virtues of this film is that it shows in detail the wine-making process, rules and all, and gives the answer to the question that everyone who enjoys champagne has: how do they make the bubbles? It is a much more difficult undertaking than you might have imagined.

The film explains a few other phenomena of which the viewer may not have been aware. At first champagne was an exclusively sweet wine. The English (most particularly the English royal family) wanted a drier version of it. Of course, when someone like Edward VII asks a vendor to do something, that vendor springs to action. Also, the bubbles in part require fermentation of the wine in the bottle rather than in the barrel and, early on, English glass was always the one most able to withstand the pressure that the bubbles produced. So England had a lot to do with making champagne as we know it now.

Early in the 19th century, champagne was a village industry, its product enjoyed by just a few connoisseurs. But with the Franco-Prussian War of 1870 and 1871, Germans too learned about champagne. Over time, large German corporations stepped in and began buying up small vineyards, and it was the Germans who first industrialized the champagne-making process. Thus was champagne made available to the world. A look at some of the big names in champagne — Bollinger, Krug, Roederer and so on — reflects the German influence.

To be successful, a growing industry requires good marketing, and champagne was one of the first wine products to take advantage of the new branding ideas of the early 20th century. Several of the vintners in A Year in Champagne tell that, while other French wines emphasize the importance of terroir (the very makeup of the soil in which certain grapes are grown), the excellence of a champagne brand rests upon the abilities of the maker. So the marketing of those makers’ names is central to the product’s fame.

Used courtesy of InCA Productions

Used courtesy of InCA Productions


Champagne lifts the soul in a glorious way that one would not expect from the location, weather and history of the place where it is made. But as one of the vintners in this lovely film declares, “Once you open the bottle, the magic is there.”

This piece first appeared in Huffington Post. Terence Clarke’s new novel The Notorious Dream of Jesús Lázaro will be published this year.